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How a smarter digital strategy led to more patient enquiries
We worked with Cosmetic Image Clinic to improve their online presence by redesigning their website for users and running targeted digital marketing campaigns. This led to more treatment enquiries, better engagement, and stronger advertising results.
Industry
- Medical Aesthetics
Services
- Web Design
- Brand Identity
About
Project Overview
Cosmetic Image Clinic is a top Australian clinic that provides a variety of non-surgical aesthetic treatments. They wanted to attract more qualified enquiries and make their online experience smooth and trustworthy, so patients feel confident taking the next step.
Conversions
62% Increase in Conversions
This growth came from updating the website and focusing our marketing on conversions.
Advertising Performance
18% Decrease in Cost Per Conversion
We made our campaigns more efficient and lowered the cost to acquire customers.
Engagement
21% Increase in CTR
Targeted ads and clearer messaging helped boost click-through rates.
Challenge
Cosmetic Image Clinic already had a website and some digital campaigns, but they were not getting as many qualified enquiries as they wanted. The website was not easy enough to use, and their ads needed to be improved to get better results and lower costs.
Our Approach
We redesigned the website and used a digital marketing strategy based on data. The new website is easier to use and helps patients find what they need and make enquiries. We also improved the paid campaigns to reach people who are more likely to be interested, using messages that matter to them.
What We Delivered
USER-FOCUSED WEBSITE REDESIGN
We built a clean, modern website with better navigation, quicker access to treatment details, and clear ways for patients to book consultations.
CONVERSION-FOCUSED DIGITAL MARKETING
We improved paid advertising campaigns to reach high-intent audiences, boost click-through rates, and bring in more qualified treatment enquiries.
IMPROVED USER EXPERIENCE
We updated page layouts, calls to action, and content structure so visitors can find information and take action easily on any device.
Conversions
62% Increase in Conversions
More qualified patient enquiries through an improved digital experience.
Advertising Efficiency
18% Decrease in Cost Per Conversion
Lower acquisition costs through ongoing campaign optimisation.
Campaign Performance
21% Increase in CTR
Higher engagement from targeted messaging and refined ad strategy.
Review
We worked with Cosmetic Image Clinic to create a digital experience that matched the quality of their services. This involved building a user-friendly website and implementing a performance-driven marketing strategy. As a result, patient enquiries increased and advertising efficiency improved.
