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Cardiaction

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Improving healthcare lead generation through smarter digital marketing.

We optimised Cardiaction’s website and digital campaigns. This increased qualified enquiries, improved conversion rates, and lowered acquisition costs for their healthcare services.

Industry

  • Healthcare

Services

  • Web Design
  • Brand Identity
T3 Design Portfolio
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About

Project Overview

Cardiaction provides professional cardiac screening services across Australia. They help individuals and organisations access reliable heart health assessments. The objective was to strengthen their online presence, improve campaign performance, and generate more qualified enquiries through a better user experience and data-driven digital marketing.

Conversions

60% increase in conversions

Improved website experience and optimised campaigns drove significantly more enquiries.

Cost Efficiency

30% decrease in cost per conversion

Campaign refinements reduced acquisition costs while maintaining lead quality.

Campaign Performance

12% increase in CTR

More relevant ad messaging and targeting increased user engagement.

Challenge

Cardiaction wanted a better digital strategy to reach the right people in a crowded healthcare market. Their services were valuable, but the website and marketing were not turning visitors into enquiries as well as they hoped. The aim was to get better leads, boost conversions, and make the most of their advertising budget.

Our Approach

We improved the website and focused on digital marketing that drives results. This made it easier for people to go from clicking an ad to making an enquiry. By updating landing pages, targeting the right audience, and making ongoing improvements, Cardiaction got more qualified leads and reduced their conversion costs.

What We Delivered

Website Optimisation

We made the website easier to use by clarifying the messaging, organising the pages better, and adding stronger calls to action. This led to more people making enquiries.

Performance Marketing

We improved paid advertising by targeting the right audiences, writing more engaging ads, and making ongoing adjustments to get the best return on investment.

Conversion Rate Optimisation

We studied how users interacted with the site and made changes that helped more people make enquiries, while also lowering the cost for each conversion.

T3 Merch

Lead Generation

60% increase in conversions

We attracted more qualified healthcare enquiries by improving the website and optimising our campaigns.

Cost Efficiency

30% lower cost per conversion


By making our campaigns more efficient, we generated more leads without increasing the advertising budget.

Campaign Engagement

12% increase in click-through rate


Our improved ad creatives and messaging brought in more relevant visitors.

Review

We worked with Cardiaction to achieve one clear objective: making it easier for people to find, trust, and enquire about their healthcare services. We combined website improvements with data-driven marketing. This delivered stronger campaign performance, higher-quality leads, and measurable business growth.
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What is your web requirement?

We look at your current site and tell you the three things costing you enquiries. No pitch deck.

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Don’t forget to

Contact

contact@pixelz360.com.au

Follow us:

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Get in touch with our team.

Don’t forget to

Follow us:

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contact@pixelz360.com.au