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Driving eCommerce growth with a high-performing digital experience.
We improved Funktion’s website and digital marketing, making online shopping easier for their customers. As a result, conversions went up, acquisition costs dropped, and campaigns performed better.
Industry
- Ecommerce
Services
- Web Design
- Brand Identity
About
Project Overview
Funktion is an eCommerce brand that aims to make online shopping easy and enjoyable. Our goal was to make the website easier to use and improve marketing so we could increase sales and reduce the cost of getting new customers.
Conversions
28% Increase in Conversions
Within the campaign period.
Cost Efficiency
41% Decrease in Cost Per Conversion
Lower acquisition costs through smarter optimisation.
Marketing Performance
18% Increase in Click-Through Rate
Higher engagement across digital campaigns.
Challenge
Funktion’s online store was getting visitors, but not enough of them were making purchases. The shopping process needed to be easier to use, and the marketing campaigns had to work better to get more value from ad spending and lower the cost of gaining new customers.
Our Approach
We worked on making the customer journey smoother and improving marketing results. We made the website easier to use, simplified the steps to buy, and improved our digital campaigns. This led to a faster and more enjoyable shopping experience that helped more people finish their purchases.
What We Delivered
ECOMMERCE WEBSITE OPTIMISATION
We made the online shopping experience better by simplifying the user journey, making navigation easier, and focusing the design on driving more sales.
CONVERSION RATE OPTIMISATION
We improved product pages, calls-to-action, and the checkout process to make shopping smoother and help more customers finish their purchases.
DIGITAL MARKETING OPTIMISATION
We fine-tuned campaign targeting and performance to boost engagement and lower the cost of gaining new customers.
Conversion Growth
28% increase in conversions
Improved user experience and optimised customer journeys.
Cost Per Conversion
41% reduction in cost per conversion
More efficient campaigns delivering stronger ROI.
Click-Through Rate
18% increase in CTR
Higher engagement through optimised advertising and messaging.
Review
Funktion’s commitment to customer experience and marketing performance made this project a success. We focused on website optimisation and data-driven campaign improvements. These efforts delivered measurable growth in conversions. They also significantly reduced acquisition costs.
