1300 952 931
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Driving more enquiries with a high-performing digital strategy.
Industry
- Auto Wreckers
Services
- Web Design
- Brand Identity
About
Project Overview
Metalbiz Recyclers is an Australian auto-wrecking and metal-recycling business. The company
helps customers recycle vehicles and scrap metal quickly and efficiently.
The objective was to modernise their online presence and improve the user experience. They
also wanted to optimise digital marketing to increase enquiries and lower acquisition costs.
Conversion Growth
43% increase in conversions
Cost Efficiency
20% decrease in cost per conversion
Campaign Performance
Elevated premium perception
Challenge
Metalbiz Recyclers aimed to get more enquiries without spending more on advertising. Their website and marketing campaigns were not converting as well as they hoped, which made it difficult to reach the right customers and get the best return on investment.
The main challenge was to make the customer journey easier and build a stronger online presence. The goal was also to improve campaign results while lowering customer acquisition costs.
Our Approach
What We Delivered
Website Redesign
We created a modern, easy-to-use website that makes it simpler for visitors to find what they need, builds trust, and helps bring in more customer enquiries.
Targeted Digital Marketing
We improved advertising campaigns to reach people who are more likely to be interested and made the campaigns work more efficiently overall.
Conversion Optimisation
We updated landing pages, calls-to-action, and user journeys to help generate more leads and make the enquiry process smoother.
Lead Generation
43% increase in conversions
More enquiries generated through a streamlined digital experience.
Advertising Performance
20% lower cost per conversion
Improved campaign efficiency delivered stronger results at a lower cost.
User Engagement
21% increase in click-through rate
Better messaging and targeting attracted more qualified visitors.
Review
